Second Round:
COVID Awareness Campaign
2022 | Erlanger Hospital
The “Second Round” campaign is designed to heighten awareness and encourage action regarding COVID-19 booster immunizations within the local community. Our goal is to emphasize the critical role of booster shots in maintaining health and safety as the virus evolves and to ensure that every eligible resident is informed and motivated to receive their booster dose.
Key Roles
3D Modeling
Art Direction
Animation
By combining vibrant visuals with a clear, consistent message, the campaign successfully bridged the gap between complex medical information and accessible public communication.
My approach to the campaign design involved designing striking, approachable graphics paired with compelling 3D animations that illustrated the importance of booster immunizations in an engaging and relatable way.
This campaign was a major win for the client, achieving significant increases in booster shot appointments and heightened awareness across the target demographic. By leveraging creative storytelling and innovative design techniques, we were able to not only meet but exceed the client’s goals. The success of the campaign highlighted the power of effective visual communication in driving meaningful community action, reinforcing the vital role of design in public health initiatives.