Casting a Bold Impression:
The Design of Lodge BOLD
2023 | LOdge Cast iron
The Lodge BOLD line marks an exciting evolution for the iconic cast iron brand, designed to captivate a younger, style-conscious audience. Tasked with concepting a fresh look for this new product line, I developed a visual identity that blends the durability and heritage of Lodge cast iron with a vibrant, youthful twist.
Key Roles
3D Modeling
Art Direction
Concepting
Animation
Through bold color palettes, and playful compositions, the design reflects the energy and creativity of the next generation of home cooks
Every detail was carefully considered—from packaging concepts and promotional visuals to social media aesthetics—ensuring the Lodge BOLD line feels as fresh and functional as the product itself.
This project highlights my ability to merge tradition with innovation, delivering an approachable yet contemporary design that broadens Lodge’s appeal while honoring its legacy
